High Cash Producing Offers

It's true that certain campaigns bring bigger and better results than others - but there's one other type of offer many new CPA marketers automatically overlook. And for a very good reason. Many new CPA marketers have been told - and quite correctly - that new offers are unproven offers, with no  
guarantee of result.

However, there is one method you can use, when deciding whether or not to pick up a new campaign. And one strong, compelling reason why you should.

Why You Should Seriously Consider Brand New Offers

If you get it right, and pick a brand new offer that is the next best trend or hot topic, you'll take full advantage of the fact that the first CPA affiliates to present a brand new campaign are the ones who make the most cash!

The trick is... how do you know which one will be a winner?

It's true that when you've been in the CPA game a while, you will develop quite a finely-tuned instinct. But until then, there's one often-successful strategy you can use - one top CPA marketers use all the time...

...Pick "hot topic" offers - the ones cashing in on the media explosion of the moment.

For example, when Michael Jackson died, the media could talk of nothing else but several days. The Twitter hash tag was in constant play. Callous though it sounds to say it, what do you want to bet that CPA offers related to Michael Jackson memorabilia would have gone through the roof, those first few days (and possibly even weeks). You can bet a lot of experienced CPA marketers made good money - especially if they found a strong Cost-Per-Acquisition type of CPA campaign, meaning a commission paid not only on leads generated, but on actual sales, too.

How to Pick the Winners

Your odds of picking hot new trending topic campaigns is actually far greater than winning the lottery... providing you engage in two new habits, and faithfully make them part of your daily routine:

1. Think like a hungry reporter: Stay on top of hot topics. Set up Google News Alerts. Check the news daily - and keep your eye on social networks to see what's swelling into the latest buzz

2. Get in to the habit of checking the offers in your CPA network database daily.  (Combine it with tracking your profits, losses and stats.)  Do this, and you'll be the first whose eyes fall on a hot new prospective campaign. You  can have a minisite, blog or Squidoo page set up faster than the average marketer can say "affiliate niche".  (Well, okay; maybe not quite that fast - but you get my point!)

One more tip:  Drive traffic quickly to them with a PPC ad campaign.  Of course, there's no guarantee that these brand new offers will convert, let alone become the latest crackerjack seller - but just think how much money you can actually make, if they do, and you're at the front of the crowd!

Once in a while, don't play it safe - go with your hunches, and try this strategy out.  And don't forget to track it -  daily.

That way, you can pull it from circulation, if it turns out to be a dud - and you will have gained hands-on experience  
that will help you do better on the next brand new CPA "hot"  offer.


Look for Topical offers - like Burger King and their movie release products

React quickly to new offer for maximum earnings - if you're the first especially presenting a topical offering - you  
can make the most money
The one getting the offer out first makes the most money

Remove expired ones quickly

Test & track to find out what offers are making you money

CPA networks to consider joining that provide profitable offers to promote are CPALead & MGCash

Is CPA Marketing Unethical?

Once in a while, we read some comment on a blog that leaves us with the feeling that CPA marketing is sleazy or shady. It's implicit everywhere - in forum comments, blog posts and even top marketers themselves will drop the occasional negative comment that sticks to your throat like cold chicken originally fried in too much grease.

It's a serious question, that deserves some serious consideration. Especially if you're feeling uncomfortable about the whole idea of adding CPA ads  to your lovingly-crafted sites.

"I don't want to be some sleazy marketer, forcing people to give up their privacy and contact information in exchange for some coupon or free sample," you protest.

And that's a really valid objection. Your reputation should be the most sacrosanct core of your marketing persona!

But think about it a moment... What are the sorts of CPA-type ads you, yourself, most notice and object to?  

Yes, that's right: The sleazy ones - the ones that really do feel like they're bullying you into giving up your personal contact information, promising huge benefits you're insulted to find they don't deliver (especially after you've invested the time filling out their survey, or giving up your email address).

The other serious scenario that's of real concern: There are, in fact, a number of CPA offers that really do approach "scam" proportions. A case in point are all those "free gas card" in exchange for your contact information.  When you fill in what they want, you end up either at a page that says "under construction" or "sorry, this promo has expired" - or nowhere at all.

(Note: This is not to say that all "free gas card" offers are shady - but there have been a number in the past to provoke legitimate complaints.)

Finding a page that's no longer valid, for any reason, after you've entered your personal information can be due either to:

1. Actual shady practices 

2. An inexperienced marketer who hasn't bothered to remove or replace the ad when a promotion ended.

Either way, you're left with a definite bad taste in your mouth.

But What About The Good CPA Ads?

You have a choice, however. Are you going to drive traffic to your promotions at any cost, or are you going to:

1. Take time to check out promotions, to make sure that real value actually IS going to be delivered after your site visitor enters his prized contact info

2. Make sure to present only CPA offers that really do add value to your site visitor's experience - ones that seem so much a part of your website, it  feels to the visitor as if you've done them a huge favor!

That's the difference between "sleazy" and "great customer service" - how much thought and care you put into presenting only what will genuinely enhance your visitor's experience, when he lands on your site.

Besides, he's a big boy (or girl). He always has the choice of whether or not to part with his email address or any other information.

And if you've done it right, your visitor will end up feeling pleased with the results - he won't feel bullied or tricked at all!  

A  few great CPA networks that I recommend joining are CPALEAD & MGCash.